General, Partners, Press release, 21 February 2020
Cheers: Heineken to showcase alcohol-free beer
Dutch brewing giant Heineken is continuing its sponsorship of SAIL Amsterdam and will again be the exclusive supplier of beer and cider at the festival grounds. This year the brewer will also be bringing its wide range of alcohol-free beers to the event.
‘Heineken 0.0 will have a prominent place, next to our regular assortment,’ says Heineken marketing director David Lette. ‘We are also focusing on sustainability by keeping the use of plastic to a minimum and making sure that we are as effective as possible when it comes to deliveries, to keep down emissions.’
Heineken has sponsored SAIL since the first edition in 1975, which was held to mark 700 years since the foundation of Amsterdam.